Marty Turman enters his sixth season with the Los Angeles Rams serving as the organization's Vice President of Demand Generation, CRM, and Marketing Analytics. In his role, Turman focuses on building awareness of the Rams brand and loyalty amongst their fan base.
In addition, he leads the data-driven marketing strategies that encompass the gathering and usage of fan's engagement with the team and performance of activities leveraging this data. Turman has experienced many memorable moments throughout his career with the Rams, including the Super Bowl run in 2018, driving fan attendance to one of the most electric Monday Night Football games of all time against the Kansas City Chiefs in 2018 after the game was relocated from Mexico, the opening of SoFi Stadium, the team's Super Bowl LVI victory, and the continued evolution of the team's data-driven marketing sophistication.
Moving into his sixth year, Turman's focus will continue to be revolutionizing the marketing technology ecosystem, initiating new fan loyalty strategies, data unification across systems and messaging personalization.
Turman joined the Rams after serving four years as the Senior Director of Relationship Marketing for Vail Resorts, Inc. in Colorado, where he led a team responsible for strategy and deployment of company-wide direct marketing communications.
Prior to joining Vail Resorts, Inc., Turman spent over a decade in the gaming industry in Las Vegas and Chicago leading a variety of marketing initiatives including: loyalty marketing & CRM, multicultural marketing, key account sales strategy, and live entertainment booking/advertising.
Turman was born and raised in the suburbs of Chicago and received his bachelor's in marketing at Northern Illinois University. Turman later earned his MBA from the University of Southern California. He and his wife, Janet, have two boys, Max and Mateo, who have all become devoted Rams fans.
